.Manly Bands is actually a direct-to-consumer seller of men's rings. The company released in 2016 after John Ruggiero, the co-founder with his better half Michelle, couldn't discover a suitable wedding band.This is actually Ruggiero's second appeal on the podcast. In April 2021, we reviewed the provider's founding, special ring components, as well as more. Ever since, Manly Bands has gotten its producer. The making of rings from, mention, Port Daniel's whiskey barrels or Fender guitar strands produces powerful video, claims Ruggiero, ideal for narration on social media and elsewhere.The whole entire sound of our talk is embedded below. The records is edited for size as well as clarity.Eric Bandholz: Offer us a run-through of what you do.John Ruggiero: My partner, Michelle, and also I began an online ring business knowned as Manly Bands in 2016 to fix an issue of wedding ceremony bands for guys. We were simply married. I possess huge fingers and also could not find a ring that I ased if that was actually certainly not overpriced. My alternatives were buying coming from a directory or having one thing custom-built.I found yourself purchasing coming from a website. The band showed up in a level mailer, with no package or customer support. It was actually an awful knowledge through today's ecommerce criteria.Our experts obtained gotten married to, moved to Fla, and also needed to have a project. Our company told our own selves, "We are actually each business owners. Why don't our team create our own company?" Our experts went over the kinds of problems our company will observed and also how to fix all of them. My ring knowledge arised, and also our team opted to try to handle it for various other people.Our objective when our company started was to pay out rent. Our team believed making a couple thousand dollars a month from this would certainly be actually awesome. Our team considered it a way of living service, certainly not high-growth. It was actually simply Michelle and me in our garage developing rings and delivering all of them bent on consumers. Our company had actually hit on one thing. Our information resonated along with leads.Michelle and I make an excellent team. I formulate ideas, as well as she is actually the implementer. A lot of our results visits her innovative thoughts. She titles the rings and also cultivates characters. She attaches the bands to clients. Illustrating a ring exclusively as "eight-millimeter black" didn't cut it.Our company made rings from distinct products, such as Jack Daniel's gun barrels or special steels. Your business took off. Since then, our company've developed significantly. Our company currently have over 55 folks in the Manly Bands loved ones. Concerning fifty percent of those are band artisans that work in our just recently obtained production shop in Utah.Bandholz: When performed you get a producer?Ruggiero: Concerning a year as well as an one-half back. Our company had been their customer for years, so we understood all of them well. A lot of their organization was retail, which failed to interest us-- visiting mom-and-pop jewelers. They retained their wholesale customers and trademark name. We got some of their properties and also took over employees.Inducing a production staff has actually been just one of the greatest things our team've performed. It is actually been actually unbelievable to go out certainly there as well as enjoy them make bands out of Fender guitar cords or metallic from an M1 Abrams container.Bandholz: Exactly how does internal manufacturing influence marketing?Ruggiero: It is actually been actually substantial. Taking a cam to the opposite side of the workplace and also recording the crew making use of lathes to reduce the steel rods or scotch barrels into rings makes for fabulous video. We have our electronic camera team out there constantly. We utilize that video footage on our social networking sites and also in our adds and also newsletters. Our experts attempt to advertise that due to the fact that many business in the men's band space do not produce. They go down ship or even purchase coming from international and after that deliver it out. But we desire it to last a life-time as well as be something people can easily take pride in.We've had a great deal of excellence along with our armed forces ancestry assortment, where our team resource unique army materials. Our company have the M1 Garand rifle sell, the timber component, from War of the nations I. Watching our team put that in the lathe as well as reduced an item out for a band is actually intriguing.Our advertising and marketing for those bands speak about the background, the soldiers, where the item was made use of, and also factors like that. My other half and also I studied filmmaking in university. Our experts utilize our skills to teach and also tell a story. For instance, I lately obtained an e-mail from a consumer that discussed that his grand daddy utilized to steer M1 containers. The consumer skilled one of those bands to his grandpa, and also they possessed fairly a mental substitution. It's nice to assist clients get in touch with their past times and also develop something relevant.Bandholz: Where can individuals purchase a ring coming from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, too. I'm on Twitter and also LinkedIn.