.The reports in Google Analytics 4 may be complex. Take, for example, acquisition records-- the channels delivering visitor traffic to your website-- at Files > Accomplishment. The segment provides 2 kinds of accomplishment: consumer and also web traffic (i.e., treatments).I'll resolve those records within this post.Visitor Traffic Sources in GA4." Individual accomplishment" vs. "Website traffic accomplishment".These pair of documents in the Achievement segment disclose where each guest came from. Individual achievement represents the first source that carried the person to your internet site. Website traffic accomplishment is one of the most recent.Say a new site visitor concerned your site from clicking on an all natural search directory. GA4 will certainly group that first see in the "Organic search" channel for each reports. But if she leaves behind and returns a few times eventually coming from a Facebook ad, GA4 is going to specify the second visit in the "Paid for social" channel in the "Visitor traffic acquisition" report and also "Organic search" in "Individual accomplishment.".To put it simply, the "Website traffic acquisition" report does not separate between new as well as returning customers. It shows the complete treatments and also where each stemmed. The "Customer accomplishment" report shows the total customers and their initial (novice) resource.Stations.Both reports reveal "default network groups"-- traffic-source types-- consisting of:." Direct." Visitors that keyed your link in their internet browser's search club." Organic Look." Site visitors that clicked on an organic list on Google.com, Bing. or even one more search engine." Organic Social." Site visitors who clicked on a natural message on a social media website." Email."." Paid Browse."." Paid Social."." Referral." Site visitors that clicked non-ad hyperlinks on 3rd party websites." Organic Video recording." Guests who clicked non-ad links on web sites such as YouTube, TikTok, and also Vimeo.For information on each channel, click the pop-down menus on each record. In "Consumer Achievement," click on the "1st customer default stations team" menu and select "Initial consumer resource" for the listing of originating domains.For in-depth resources of users, click on the "First consumer nonpayment network team" menu as well as choose "Initial consumer resource." Click graphic to enlarge.In the "Visitor traffic Acquisition" record, click "Session nonpayment network team" as well as pick "Treatment resource.".For detailed sources of sessions, click on the "Session default stations group" food selection as well as select "Session source." Click on graphic to expand.The numbers may be various due to new versus returning check outs.You can easily limit both records to a singular webpage through the "Include filter" alternative on top.Select "Incorporate filter.".Click "Select sizes.".Select "Touchdown web page + query string".Select "includes" below "Match type.".Insert your page's URL slug (the part after the "/") or even any type of word (such as "smaller sized") from that link.The web traffic as well as customer achievement files will currently show information for that URL.Limitation the accomplishment states to a solitary web page, like this example for an URL having "smaller sized." Click graphic to enlarge.In many cases, the individual and also website traffic accomplishment reports are compatible. The distinctions, again, arise from returning site visitors. Regardless, the records reveal the resources of website traffic-- stations that launch your label as well as drive profit check outs.